From Humble Beginnings
Huxtaburger was founded in 2011 by three genuine hospitality legends, Dante Ruaine, Jeff Wong & Daniel Wilson. These guys are the epitome of ‘work hard, stay humble’. With decades of experience between them and resumes stacked with awesome accolades, it should come as no surprise that Huxtaburger launched with hordes of eager customers in queues around the block to have a taste (not to mention sitting on the sidewalk just to score a seat). This landed them Huxtaburger gigs at pretty much every notable event on Melbourne’s social calendar.
These three guys had a vision. Between them they had a solid set of skills, some serious balls and a truck load of passion. It all began late one night (more like early morning, if we’re being honest), when the boys conceived the idea of opening up an epic burger joint, while sitting inside their one hatted restaurant, Huxtable, which had barely opened its doors on Smith Street. The very next day they rolled up their sleeves and went to work with fists full of enthusiasm to turn their vision into reality. They knew a premium burger joint was exactly what Smith Street needed, but little did they know. They would soon go on to create a cult burger joint that would take the whole of Melbourne by storm. They haven’t looked back or stopped since.
Over their expansive careers, the boys have been fortunate enough to have seen the entire hospitality industry from every possible vantage point. They’ve always had an ear to the ground, knowing exactly what the customer wants, as well as the financial sensibilities that underpin commercial success. They are now extending the very same opportunity to like-minded people, who are just as dedicated and driven, to join in on this epic ride and run their very own Huxtaburger.
Smash a burger. Smash life.
Are you with us?
Who We Are
We are Huxtaburger; untameably cheeky and a touch twisted.
We own taste and we want to inspire people through our passion for flavour. We confidently proclaim this because our food and credentials have been meticulously honed, refined and crafted through our fearless pursuit of awesomeness, not over months or even years, but through decades of hard work. We started Melbourne’s burger craze back in 2011 and we intend to keep pushing the burger boundaries by always following our gut and continuing to bring heart and personality to the table.
But we are much more than burgers; we champion a way of life, one that involves working hard during the week and being regrettably horizontal on Sundays. We embrace diversity. No matter what gender, race, sexuality, faith, age etc. that you align with – the #huxtalife is all inclusive. We’re not interested in fitting in. We fearlessly and passionately own it, by never compromising on quality or our beliefs. We proudly stand united with our Huxtamers and will never shy away from fighting the good fight.
We hang our hat on our longstanding ‘no bullshit’ approach to our business and food. Our burgers capture the honesty, expertise and awesomeness in everything we chase. Smashed together with irresistible sides and sauces, we’re the curators of true food happiness.
Why Choose Huxta
Join a brand with proven success and a strong national footprint.
Benefit from our national network and strong buying power, providing you access to a solid supply chain and long-standing relationships.
Choose from a selection of Huxtaburger formats to suit different budgets.
Gain access to a national brand and marketing calendar, where campaigns and activations are planned for you and generate strong social reach.
Benefit from competitive commercial terms with aggregators and third-party sales platforms.
Access advice and free consultation with all areas of the business, including operations and, of course, marketing.
Become a stronger operator by using our advanced reporting analysis and management tools, designed to help you better understand and run your business.
Learn everything you need to know to successfully operate your own Huxtaburger by completing a structured training program.
Be guided every step of the way by an experienced team, who will ensure that you are confident in everything from the build and recruitment to opening your doors for the first time.
Meet Some of the Tribe
Huxtaburger Support Office
Being heavily involved in the development and operations of our franchise network is one of my favourite parts of my role at Huxtaburger. From onboarding and training to overseeing the restaurant build, a lot of hard work goes in but it’s an awesome feeling to see it all come together. We love having franchisees who take ownership of all areas of their store, whilst operating in line with the operations manual. Bringing talented operators into the network not only helps us expand the brand, but also allows us to learn and grow ourselves, which improves our overall offering; we’re a collaborative team here at Huxta.
Huxtaburger Hibernian Place
What I love most about Huxtaburger is the energy and atmosphere created by the brand. Huxta is such a cool and fun place to work because of this: support from the office team is always available and the team has a can-do attitude. Their approach flows down into the restaurant and makes it an enjoyable and exciting place to be. Boring it certainly is not. I am an all-in type of person and Huxta gives me the opportunity to express myself, while still maintaining brand values and culture. Since I started with Huxta I no longer feel like I’m going to work each day, instead I get excited and think to myself, what can we achieve today?!
QSR Media Detpak Award 2018
For brand growth and
achievement in 2018
B&T Awards 2018
Best PR Campaign — Shortlist (Frank PR)
For Halloween burger,
PEZZY Awards 2018
Get Forked — Nominee
For hangover/kick ons
breakfast delivery menu
The Age Good Food Guide 2016
For fine dining
One Page Love Award 2013
Most Loved Website
For Huxtaburger website
The Age Good Food Guide 2015
For fine dining
Food Service Awards 2013
Dish of the Year
For The Huxtaburger
Nova 100 — Hughesy & Kate’s Melbourne’s Best Test 2012
Melbourne’s Best Burger — Finalist
For the Huxtaburger
Urbanspoon Awards 2012
For Huxtaburger, Collingwood
Fancy ABC’s Andrew Probyn for dinner?
Limited time burger dedicated to ABC journalist, Andrew Probyn, in honour of his viral moment during a COVID-19 press conference, 2020
Exclusive Australian Open fried chicken burger, 2019
Bottomless fried chicken and
boozy Sundays, 2019
Plant-based Meat Launch with Alternative Meat Co, 2019
Partnership with Twentieth Century Fox Home Entertainment to celebrate 20 years of Family Guy, 2019
Huxtaburger Is Making Its Sydney Debut With $1 Burgers This Week
NSW store launch, 2018
Huxtaburger is serving glitter fries this Friday
Limited time offer, pink glitter shaker fries to raise proceeds for and celebrate Sydney Gay and Lesbian Mardi Gras, 2018
breakfast delivery menu
$1 Burgers at the Opening of Huxtaburger Footscray
VIC, store launch, 2018
Bug-filled, blue burger to
celebrate Halloween, 2017
Get Excited: Banh Mi Burgers Now Exist In Melbourne
Brand Collaboration with Melbourne Vietnamese restaurant, Hanoi Hannah, 2017
Is This The Pop Up Of The Year? Messina + Huxtaburger + Mr. Claws
Huxtaburger & Mr Claws (previous Huxtaburger subsidiary brand) pop up at Gelato Messina’s Sydney headquarters, 2016
Huxtaburger pop up at Melbourne Cup Carnival, 2016
Launch Of The Huxtaburger Book (The Art And Science Of The Perfect Burger)
The Huxtaburger Book launch, 2015